Social Media


Instead of writing about the forest I wanted to provide some perspective on social media.  If you are reading this, chances are that you also understand and use some sort of social media.  These different services are incredible opportunities for individuals and businesses to create and consume content they deem important or interesting.  These things are not terribly difficult, but they can be a little overwhelming for some.

Getting Social

Using services like Facebook, Instagram, YouTube, Twitter, Snap Chat, Pinterest, LinkedIn, and others can be fun and beneficial for your business.  They can also be intoxicating and aggravating.  It can be easy to get lost in a feed of information that takes you on a journey through a series of clicks.  It can also be difficult and agitating to read the comments of others that are negative or don’t share your opinions.

If social media is something new, you should start by looking into just one service.  Get signed up and familiar with it.  Once you start to get the hang of it, you might want to try another one.  It’s been interesting to learn about all of these services.

If you are a business, you will quickly find that there are different audiences on each platform.  Some will follow you through each, while others will just stick to one.  On the contrary, if you are just using the service for personal use you may find yourself liking one more than others.

Social Media Expert

A book that I am reading right now is called CRUSH IT! by Gary Vaynerchuk.  The book is 8 years old, but he talks about how people are using social media platforms to reach their audience.  It talks about the different types of platforms including blogging, video, and audio.  Even though some of the services have changed, gone out of business, or merged with others the message is the same.  With hard work and determination, social media and the internet can allow you to speak with more of your audience than ever before.

Precisely the reason I started this blog.


4 thoughts on “Social Media”

  1. Hey Russ,
    Thanks for the post! I feel like you’re just scratching the surface here with the power of social media and the countless positive and negative impacts it can have on our sector. Social media has introduced pervasive changes to the way we communicate, and for any organizations, it can be a huge advantage, especially because it’s free to use!
    I’ve never heard of the book – Crush It! will definitely check that out.
    Hope you have more insights on social media, would love to hear more on this.

    1. Christine, thanks for the comments. I completely agree that we’re just scratching the surface here, especially in the forest industry and collaborative forestry. I’m going to be putting a lot more resources into media in the media near future. Our stories need to be told, but we also need to be open minded in our approach and methods. Since I’ve been in this industry there have been many changes and there are even more to come. We need to keep the pressure on ourselves to make the needed changes to be positive catalysts. That’s so important if we want the public to support our efforts and our products. They are great products and are going to get even better.

      Thanks again!


  2. Russ,

    Platform by Michael Hyatt is another good read on this topic. Similary dated like Crush It! But much is timeless regardless of technology updates.

    1. I follow Michael as well. He’s got some inspirational messages that are practical. He’s around 60 years old and on all of the social media platforms that I’m on. Impressive. I am going to be putting out more content, with some being more mainstream like this. I’m going to start doing my own book, podcast, YouTube channel, and blog reviews that I find interesting.

      Those of us in this space also need audio because we spend so much time on the road. Podcasts and audiobooks (I like audible) are a great way to keep learning while we’re moving.

      Thanks Matt!

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