Instead of writing about the forest I wanted to provide some perspective on social media. If you are reading this, chances are that you also understand and use some sort of social media. These different services are incredible opportunities for individuals and businesses to create and consume content they deem important or interesting. These things are not terribly difficult, but they can be a little overwhelming for some.
Using services like Facebook, Instagram, YouTube, Twitter, Snap Chat, Pinterest, LinkedIn, and others can be fun and beneficial for your business. They can also be intoxicating and aggravating. It can be easy to get lost in a feed of information that takes you on a journey through a series of clicks. It can also be difficult and agitating to read the comments of others that are negative or don’t share your opinions.
If social media is something new, you should start by looking into just one service. Get signed up and familiar with it. Once you start to get the hang of it, you might want to try another one. It’s been interesting to learn about all of these services.
If you are a business, you will quickly find that there are different audiences on each platform. Some will follow you through each, while others will just stick to one. On the contrary, if you are just using the service for personal use you may find yourself liking one more than others.
Social Media Expert
A book that I am reading right now is called CRUSH IT! by Gary Vaynerchuk. The book is 8 years old, but he talks about how people are using social media platforms to reach their audience. It talks about the different types of platforms including blogging, video, and audio. Even though some of the services have changed, gone out of business, or merged with others the message is the same. With hard work and determination, social media and the internet can allow you to speak with more of your audience than ever before.
Precisely the reason I started this blog.